A WOLF IN SHEEP’S CLOTHING.
2 mosaics featuring different sides of a pack of cigarettes.


What would happen if you separate the branding from the warnings, what would remain?

The battle for attention is what a pack of cigartes is all about. With shiny logos and bright colors, the cigarette manufacturers are doing all they can to distract the consumer from the warnings. While the regulators are doing everything they can to grab the attention in the hope that people will kick their horrible habit.



Steven de Breet 2019