JUICY

A font inspired by the wavy moves of The Pharcyde going through the streets of the city.

Creating a font inspired by a videoclip was the task for this font. I chose the clip ‘Drop’ by rap collective The Pharcyde. In this video, the rappers perform the choreography backwards, and the video tape is also played backwards. Mixing these two elements led to a group of rappers dancing strangely through the city.

I decided that the contrast of how the rappers moved with the straightness and linearity of the city would be the theme for this assignment. I calligraphed the font, taking elements from the gothic font family, but added a wavy twist.


High relief print


Steven de Breet 2019